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Most charities are not failing at marketing because they are doing the wrong things. They are failing because they are doing the right things inconsistently, without a clear picture of whether any of it is actually working. Social media posts go out sporadically. The website was last updated two years ago. Events get promoted the week before they happen. Email newsletters go out only when someone finds a spare hour. And because nobody has defined what "working" looks like, no

What is the Google Ad Grant? If your charity hasn't claimed the Google Ad Grant yet, you could be leaving £7,500 worth of free advertising on the table. Every single month. The Google Ad Grant is a programme run by Google that gives registered charities £7,500 per month — not as a one-off, but as a recurring monthly allocation — to spend on Google Ads. That means your charity can appear at the top of Google search results when someone looks for your cause, your services, or y

In the evolving landscape of the UK charity sector, effective marketing has become more than just a tool—it's a necessity. As charities...